A year ago today, we announced the beta release of Google Ad Manager,
our hosted ad serving and management solution for publishers with small
direct sales teams. Over the past year we've made Ad Manager widely
available to all publishers in 32 languages and introduced many
exciting new features, including the ability to preview creatives on
your site and recently, free-form targeting and roadblocking. We've also made improvements to our forecasting system and to the AdSense
price optimization feature in Ad Manager to help publishers maximize
the revenue of their advertising inventory, as well as throughout Ad
Manager. Now, thousands of publishers in hundreds of countries serve
billions of ad impressions each day with Ad Manager, and we've heard
from them that it has helped them increase revenue, cut serving costs,
and save time managing campaigns. We'd like to thank each and every one
of you for using Ad Manager, providing us with product feedback,
participating in the Ad Manager Forum, and helping us make Ad Manager a
better product. This time of year also marks another important
anniversary, Google's acquisition of DoubleClick, a premier provider of
digital marketing technology and services. Our teams have been focused
on combining resources to help publishers of all sizes tackle key
operational challenges, grow their audiences, and develop new revenue
opportunities. Together, we’ve already made significant enhancements to
both Google Ad Manager and DART for Publishers, our advertising
platform for publishers with larger direct sales teams, and we look
forward to bringing you even more exciting innovations in the year to
come.Want to send us a birthday message or share your Ad Manager story?
We'd love to hear from you.Posted by Talia Brodecki - Ad Manager
Product Marketing
our hosted ad serving and management solution for publishers with small
direct sales teams. Over the past year we've made Ad Manager widely
available to all publishers in 32 languages and introduced many
exciting new features, including the ability to preview creatives on
your site and recently, free-form targeting and roadblocking. We've also made improvements to our forecasting system and to the AdSense
price optimization feature in Ad Manager to help publishers maximize
the revenue of their advertising inventory, as well as throughout Ad
Manager. Now, thousands of publishers in hundreds of countries serve
billions of ad impressions each day with Ad Manager, and we've heard
from them that it has helped them increase revenue, cut serving costs,
and save time managing campaigns. We'd like to thank each and every one
of you for using Ad Manager, providing us with product feedback,
participating in the Ad Manager Forum, and helping us make Ad Manager a
better product. This time of year also marks another important
anniversary, Google's acquisition of DoubleClick, a premier provider of
digital marketing technology and services. Our teams have been focused
on combining resources to help publishers of all sizes tackle key
operational challenges, grow their audiences, and develop new revenue
opportunities. Together, we’ve already made significant enhancements to
both Google Ad Manager and DART for Publishers, our advertising
platform for publishers with larger direct sales teams, and we look
forward to bringing you even more exciting innovations in the year to
come.Want to send us a birthday message or share your Ad Manager story?
We'd love to hear from you.Posted by Talia Brodecki - Ad Manager
Product Marketing
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